200 FIRST STREET is a renovation of the Ed Smith Lumber Company, which has been a part of the Neptune Beach Town Center landscape since the 1930s. At 200 FIRST STREET you’ll discover the best boutique shopping at the beach, whether it’s beauty products, women’s clothing or fine arts and crafts or paintings. Our courtyard is the best place to enjoy a glass of wine, cup of coffee or a bite to eat under palm trees rustling in the ocean breezes. 200 FIRST STREET is the gathering place for our beachside community, one block from the ocean, and has the reputation of hosting events that are always fun, free and open to the public such as musical performances, art openings, charity events and other family oriented functions.